We are seeking a Social Media Manager to join our marketing team and lead the strategy, creation, and execution of impactful content across all social platforms. The ideal candidate will have a proven track record of building brand presence online, growing communities, and driving engagement through innovative and data-driven social media campaigns. This role involves working closely with the design, content, and product teams to ensure cohesive messaging and consistent brand representation.

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Responsibilities:

 

• Develop and execute a comprehensive social media strategy aligned with the company’s marketing and business objectives.

• Create, schedule, and publish high-quality content across platforms including Instagram, LinkedIn, TikTok, Facebook, X, and emerging channels.

• Monitor, analyze, and report on performance metrics to optimize content strategy and drive continuous improvement.

• Collaborate with the creative team to produce engaging multimedia content (graphics, videos, stories, etc.) that reflects the brand’s voice and identity.

• Engage with the community by responding to comments, messages, and mentions, fostering a strong and loyal audience.

• Stay current on trends, platform updates, and best practices, using insights to inform campaigns and content planning.

• Work with influencers, brand partners, and collaborators to amplify reach and grow brand awareness.

• Manage the social media content calendar and ensure timely delivery of all content in coordination with broader marketing campaigns.

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Requirements:

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• 2+ years of experience in social media management, with a strong portfolio or examples of successful campaigns and content.

• Deep understanding of each social platform’s algorithms, audience behavior, and content formats.

• Strong skills in content creation, storytelling, and writing with a keen eye for design and brand tone.

• Experience with social media scheduling and analytics tools (e.g., Hootsuite, Later, Sprout, Meta Business Suite).

• Ability to interpret data and make strategic decisions to improve reach, engagement, and follower growth.

• Excellent communication and collaboration skills, with experience working cross-functionally.

• Strong organizational skills with the ability to manage multiple projects and deadlines.

 

Preferred:

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• Experience with paid social campaigns and ad optimization.

• Knowledge of SEO, email marketing, and content marketing strategies.

• Background in branding and experience working in a fast-paced or startup environment.

• Familiarity with basic design tools (e.g., Canva, Adobe Express) and video editing apps for short-form content.